SMART MEDIA CREDENTIALS Think bigger · Act bolder · Grow further
Smart Media JSC was founded in 2008, a member of VNPT, VTVcab and WPP. A pioneer in multimedia communications and technology solutions, partnering with leading brands across Vietnam and the region.
Ecosystem member

National telecom infrastructure and distribution network

Nationwide cable television system
The world's leading communications and advertising group
We don't just run campaigns. We build growth engines.
Smart Media is an AI-Driven Growth Ecosystem: combining WPP's creative power, the national infrastructure of VNPT & VTVcab and advanced AI.
A closed-loop value chain: Strategy → Execution → AI acceleration → Capability transfer, moving brands from idea to measurable growth.
Our services
Smart Creative
From brand insight to executable big ideas, across TVC, social content and KOL/KOC.
- IMC Campaign
- Big Idea & TVC
- Social · KOL/KOC
Brands that need positioning, product launches, big campaigns
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Smart Performance
Run media at in-house speed: omnichannel paid ads, continuous conversion optimization before budget is wasted.
- Omnichannel Paid Ads
- Lead Gen & CRO
- Analytics & Tracking
Brands that need revenue growth and lower ad spend
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Smart AI
Embed AI into execution: content, video, chatbots, martech; optimizing both speed and cost.
- AI Content & Video
- Chatbot & Martech
- AI e-learning
Brands that want faster content production and applied AI
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Smart Training
Transfer real-world capability: e-learning, coaching, workshops, LMS; 5,000+ learners trained.
- E-learning & LMS
- Hands-on Coaching
- AI Workshops
Brands that want to upskill their in-house team
Learn moreTelco engagement solutions
Two flagship lines from the Smart Media Business Center, serving enterprises across the VNPT, VinaPhone and Zalo ecosystem.
Smart Solutions
Customer Engagement Systems
Tools and technology systems that help enterprises reach, engage and care for customers systematically, continuously and measurably.
- Zalo OA
- Customer-care chatbot
- AI call center
- Omnichannel engagement
Smart VAS
Telco Value-Added Services
Distribute content and services across the carrier ecosystem: SMS, app and billing, helping brands reach millions of subscribers efficiently.
- Distribution via SMS / App / Billing
- Content subscription
- Service bundle
- Reporting & analytics
Why Smart Media
Four pillars that let us walk with a brand from strategy all the way to measurable growth.
Talk to us-
Solid foundation
Backed by VNPT, VTVcab and WPP Group — national digital infrastructure, mass distribution channels and international creative standards.
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Product ecosystem
End-to-end solutions: from strategy and execution to AI acceleration and capability transfer.
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Advisory team
Years of hands-on experience — every advisor brings know-how from projects actually delivered.
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Proven experience
Built from campaigns delivered with partners across a wide range of industries.
Campaigns that make a mark
Vietnam Airlines · TikTok Native
Elmich · Mạng lưới 200 KOC
Ra mắt VNPT AI
The Olympia Schools
Đội tuyển Bóng đá Nữ Việt Nam
Truyền thông Giải mã Con Beat
Global foundation, local execution.
As a member of the VNPT · VTVcab · WPP ecosystem, Smart Media inherits digital infrastructure, national distribution and international creative standards, delivering end-to-end solutions for Vietnamese brands.
Ready to grow further?
Build breakthrough campaigns with Smart Media: from strategy and execution to measurement.
Get in touch











